Who will win ‘The Voice’?

September 23, 2013 § Leave a comment

the voiceDanielle Bradbery took top honors on “The Voice” last season, becoming, at age 16, the youngest singer in the show’s four-season-long history to do so. The Texas teen’s first single, “The Heart of Dixie,” released in July, a week before her 17th birthday, showed off her pipes and her country-music-star potential, hitting No. 16 on the Billboard country songs chart. Her debut album, due out in November, is already generating buzz among fans of her silky vocals and sweet stage presence.

Will this season of “The Voice” — in which the show’s original four coach/mentors will reunite, as Christina Aguilera and CeeLo Green return to their stately, spinning red chairs – find as worthy a winner? I’ll again be in my (alas, stationary and far less majestic) TV chair, tracking the competition for the Los Angeles Times. The show has just snagged an Emmy, proving its high ratings are not for nothing. Why not watch with me?

‘The Voice’ recap: Night 4 of blinds shows value of second chances (Los Angeles Times)

‘The Voice’ recap: Coaches play nice as blind auditions continue (Los Angeles Times)

‘The Voice’ recap: Talents impress in second night of blinds (Los Angeles Times)

‘The Voice’ recap: The old gang’s back for Season 5 (Los Angeles Times)

The secret of shareability

September 23, 2013 § Leave a comment

elephantWhat do an elephant rejected by its mother, a 105-year-old woman who swears bacon is the secret to a long and happy life, and a guy who does to a bank what banks usually do to other people have in common? Major crowd appeal. They are the subjects of three of the most popular blurbs I have written for msnNOW, racking up more than 315,000, 57,500 and 310,000 Facebook shares respectively. (Far more even than, say, this blurb about a rescued pup and the value of second chances, this one about a tear-inducing dog food commercial, and this one about a cat incessantly picking on a pooch.)

In fact, these posts were among the most-shared across social media in the history of msnNOW, a trending news site launched by Microsoft in February 2012, proving that what makes a story tops in traffic is not only carefully crafted SEO copy and following a trend – it’s sniffing out a good story before it trends and writing compelling copy people universally relate to. A story they feel a deep urge to share. And share again.

msnNOW (MSN)

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